If you want your business to do well, you should have a website so that people would easily see the latest collections that you have. However, with so many websites around, how could you be sure that they would look at your website? Let’s say for example that you are selling flowers, when someone searches on Google where to buy fresh flowers, it is better if the first website that would show up is your web page. However, it would only be possible if you have high page ranking in Google. And the page ranking is based on how many keywords are contained in your website. That is why you have to have as many posts as you can that are relevant to your products.
This is where article marketing comes in the picture. Instead, of having to sell your products directly, which is not only uncomfortable and embarrassing, it could yield different results too. Customers are usually not happy about being forced to buy something that they were coerced to do.
However, if your website has a lot of relevant and interesting articles you would have a lot of visitors that may in turn translate into sales. It may not happen directly but imagine each person who views your site and tells it to one friend who then refers it to another friend. Can you imagine how much audience you could reach out to already? Aside from this, it costs so much cheaper to maintain a website than to set up a billboard or have some commercials on the radio and TV.
Also, if you could simply rewrite your articles, you could submit them easily into other online directories or websites that have higher Google page rank. In this way, your article gets viewed by a number of people that you would have never attracted on your own.
Another advantage of article marketing is that, having good quality posts would earn you a level of respect from your clients and peers. Having seen what you know or could do with relevant topics make them trust you even more. If they believe in you, then they are most likely to consider buying your products. You are your very own advertisement.