Catalogue shopping has quickly become one of the best ways to buy products online because it offers the most choice. It also saves a lot of time, as you have access to thousands of products and services at the same store. Many of the most successful catalogue stores have weekly deals and discounts to attract new customers, and keep existing customers coming back to buy more products. Most of them also offer a paper copy of their catalogue, so people can flick through the pages and order the old fashioned way. Multi channel retailing is still alive and well, and appeals to a wider audience.
The top retail sites always have a slick looking site that is user friendly and easy to find exactly what you are looking for in a hurry. Many of the items on sale are just a couple of clicks away, and the home page often has the best deals heavily featured. This is usually done to capture the visitor’s attention right away. One of the best at doing this is argos, who use changing graphical adverts to highlight the deal of the day. This makes the best use of the limited space available on the home page, and it also creates a very good first impression for the visitor. Once their attention has been captured, the likelihood is that they will click further into the site, increasing the chances of them buying something.
Delivering all these goods is another major feature of catalogue companies. With such a large amount of stock, they need to sell and deliver as efficiently as possible. The problem with buying anything online is the shipping costs. You may find something that looks like a good price, but when you add the delivery charges to it, the price has shot up, and is no longer a bargain. The retailers have thought long and hard about this, and a new service called click and collect, or check and reserve, has been rolled out by the major companies.
It works by allowing customers to order at the website and pick up this order at a local store. What makes it most appealing is that it is free, so there is no extra charge for delivery. Another advantage is that people can pick up their goods at a time and place that is convenient to them. Many people pick them up after work, or at weekends, so they do not interfere with their work time. The littlewoods catalogue was the first to offer this service, and it has resulted in many more customers buying from their site. They do not even have any high street stores, but use a network of local stores who they pay a small fee to, for using their stores. Returns are also free, and the customers just drop them off at these shops, and everything else is taken care of.
Internet shopping has come a long way from the early years, and the big names in the retail sector are constantly improving their services and websites to cater for all types of shoppers. The result is a slick operation that sells more products and increases sales and profits.