No doubt you know what is meant by banner ads; you see them on just about every website on the internet today. There are many different ways of producing banners and of placing them on websites, and the cost of banner advertising will go up or down depending upon how they’re created and how they’re placed.
Because so many website owners and business owners use banner ads, it’s obvious that they offer some results. After all, if they didn’t translate into real visitors and real business for a website, no one would use them! For yourself and your website, you may wonder if the cost of banner advertising is worth the price you would pay when compared to the number of visitors you may get and the increase in business as well.
Let’s take a look at the things to consider with regards to the cost of banner advertising and the typical results you get from these ads as well. Remember that nothing is guaranteed but these few considerations can help point you in the right direction as to your decision when it comes to website advertising.
The way your banner is created and the elements it has will affect the cost of banner advertising; you can make up one yourself, on your computer, with a simple graphics program.
You may also have a professional generate your banner for you, they can add in animations and images using a number of applications and elements. Some banner ads even have sound or music, these too increases the cost of banner advertising.
Only you know your funding with regards to your advertising for your website. It’s good to remember that banners with flash or animation are more eye-catching, but you also don’t want to overdo it with graphics either. No matter how many “cool” elements you can add to a banner, you need to think of your budget and the cost of banner advertising every single month. The way you create your banner will affect that cost.
The cost of banner advertising is also affected by their placement. You can buy space on specific sites, and this is typically the most costly because you’re choosing those sites. Very often those that opt for banner ads will allow them to rotate on any number of sites within a certain genre.
It will be up to you to decide on how much you can pay every month for your banner ads, but of course you’ll get more traffic if you place them on sites that have more visitors. This cost of banner advertising is part of your consideration when it comes to the incentive you could have, that is, increased number of visitors, versus your overall expenses.